My experiments with SEO and how I got here
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Small Business vs Family Business: What’s the Difference?
Not all small businesses are family businesses, and not all family businesses are necessarily small. While a small business is defined by its size or operations, a family business is defined by its heart—the people who keep it running. Even large corporates, when venturing into a new vertical, can technically be considered “small” in that…
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Feeling Dumb, but Grateful: A Tribute to My Incredible Team
As a business owner, there are days when you feel like you’re at the top of your game, and then there are days—like this week—when you feel utterly dumb in front of your own team. And you know what? That’s the best feeling ever. Let me explain. This week, two of our team members, Susanna…
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Knowing Your Why: The Heart Behind What You Do
As business owners, we often get asked, “Why do you do what you do?” For many, the obvious answer might be money—but for me, it’s never been about that. Sure, money pays the bills, keeps the lights on, and fuels the basics, but it’s not the driving force behind why I show up every day.…
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A Weekend in the Life of a Small Business Owner: Realisations, Transformations, and Connections
Being a small business owner is a journey filled with constant learning, connection, and growth. This past weekend was no exception. From diving deep into digital transformation to reflecting on the value of personal relationships, I experienced moments that reminded me of a powerful truth: You don’t know what you don’t know. The Realisation: Systems…
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Your Network is Your Net Worth: Reflections from the Realise Business Christmas Party
This week, I had the pleasure of attending the Realise Business Christmas Party, an event that was much more than just festive fun. It was a reminder of the incredible value of the relationships we build along our professional journeys. Having been an SEO advisor with Realise Business for over 18 months, I’ve gained far…
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Small Businesses: Limited Resources, Unlimited Opportunities
Running a small business is no easy feat. With limited budgets, a tight-knit team, and often wearing multiple hats, small business owners know the challenges all too well. Yet, amidst these limitations lies a profound truth, beautifully captured by Martin Rogers, CEO of Realise Business: “Small businesses have limited resources but unlimited opportunities.“ This quote…
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Embracing Mistakes: Why What You Do After Matters Most
Mistakes are an inevitable part of life. Yet, in a world that often pushes us toward perfection, we can feel pressure to avoid them at all costs. The truth is, nobody is perfect, and everyone makes mistakes. What truly defines us isn’t the mistake itself but what we choose to do afterward. How we respond…
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Overcoming Imposter Syndrome: Embracing Your Unique Journey
In today’s world, where success stories and achievements are often just a scroll away, it’s easy to fall into the trap of comparing ourselves to others. Many of us have felt the pull of imposter syndrome—that nagging feeling that we’re somehow not enough, that we need to emulate others to reach success. For a long…
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Building the Right Team: Lessons from a Solopreneur’s Journey to a Team of 11
In the early days of UR Digital, it was just me—a solopreneur with big ambitions, a vision for growth, and a commitment to doing things the right way. I knew that to truly make an impact, I needed a team who believed in our mission as much as I did. What I didn’t realise, however,…
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Hello world! – Part 2
Read Part # 1 here first. This is where I made a critical mistake in my life. The Australian account that we acquired was a white label account and it became the biggest account we had. Which led us to ignore all our direct customers and focus on just this account. Things were going great…