Read Part # 1 here first.
This is where I made a critical mistake in my life. The Australian account that we acquired was a white label account and it became the biggest account we had. Which led us to ignore all our direct customers and focus on just this account.
Things were going great up until 2017 when, due to some reasons our customer had to close his business. Overnight we lost our largest and only customer. Which is where I learnt an important lesson, never let a single customer contribute to more than 20% in your business. I was quite dejected as I had to let go of my entire team and felt quite bad. On top of that even though we were working with many Australian companies, none of them knew about us / me as we were not dealing with them directly and I had no local network.
I ended up taking a day job where after being pushed by my wife, I registered as a sole trader again back in January 2021. That same year, I was helping our daughter with her studies as she was studying for her Selective Entrance Test. I dropped her to the examination centre and then came home and launched the website and that is how UR Digital was born.
Pulkit Agrawal is the SEO Expert and Founder of UR Digital, a Sydney-based SEO agency renowned for delivering impactful and measurable results. With responsibilities spanning leadership, guidance, and innovation, Pulkit ensures that UR Digital remains at the forefront of the ever-evolving SEO landscape.
Pulkit’s journey into SEO began serendipitously in 2005 when, as a qualified network engineer, he discovered a book on Google during his daily commute. One book led to another, and Pulkit fell in love with the art and science of SEO. Determined to put his knowledge into practice, Pulkit faced skepticism until his father trusted him to apply his strategies to the family business. His father’s business thrived on Google, and word of his success spread, leading to the birth of his first SEO agency, URADICS, in India.
However, Pulkit’s journey wasn’t without challenges. In 2019, his reliance on a single, large white-label account proved catastrophic when the client left, bringing his first agency to a halt. After two years of reflection and rebuilding, Pulkit emerged stronger, founding UR Digital in January 2021 with a renewed vision and purpose.
Pulkit’s philosophy is simple yet powerful: “Never say or do something you wouldn’t be comfortable with yourself.” This principle drives his work, relationships, and leadership style, ensuring integrity and trust at every step.
Achievements
Judge: Top 50 Small Business Leader 2024
Certified Practising Marketer: Australian Marketing Institute
Top 50 Small Business Leader 2022: Inside Small Business
Top 20 Australian Digital Marketer to Work With in 2022
SEO Advisor: Realise Business for the Australian Government-funded Digital Solutions Program
Guest Author: Inside Small Business, Semrush, Entrepreneur Media
Volunteer SEO Lead: World Literacy Foundation
When not immersed in SEO, Pulkit enjoys spending time with his family and indulging in spirited games of Monopoly on weekends, where he passionately builds his “Monopoly empire.”
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