Pulkit Agrawal is a passionate SEO expert and the Founder of UR Digital, a leading SEO agency based in Sydney, Australia. With nearly two decades of experience, Pulkit has built a reputation for delivering measurable results and empowering businesses to achieve sustainable growth through effective SEO strategies.
Pulkit’s journey into SEO began in 2005 when, as a qualified network engineer, he stumbled upon a book about Google. That spark ignited a passion for search engine optimisation that transformed his career. He honed his skills by applying them to his father’s business, which quickly rose in search rankings. This early success paved the way for his first SEO agency, URADICS, in India.
However, Pulkit’s entrepreneurial path wasn’t without challenges. In 2019, a single-client dependency forced him to rebuild from scratch. Undeterred, he launched UR Digital in 2021, turning past lessons into a thriving agency that has since been recognised for its innovative and impactful work.
Pulkit’s achievements include being named a Top 50 Small Business Leader in 2022 by Inside Small Business and one of the Top 20 Australian Digital Marketers to Work With by The Australian Business Journal. He has also served as a judge for the Top 50 Small Business Leaders 2024 and the Australian Marketing Institute’s Marketing Excellence Awards.
In addition to running UR Digital, Pulkit is an advisor for the Australian Government-funded Digital Solutions Program, a guest author for platforms like Inside Small Business and Entrepreneur Media, and a volunteer SEO lead for the World Literacy Foundation.
Pulkit’s philosophy is rooted in humility and integrity: “Never say or do something you wouldn’t be comfortable with yourself.”
When he’s not optimising websites or mentoring businesses, Pulkit enjoys spending quality time with his family and fiercely building his Monopoly empire during weekend board games.
Key Achievements
- Founder & SEO Expert, UR Digital
- Top 50 Small Business Leader 2022 (Inside Small Business)
- Top 20 Australian Digital Marketer to Work With 2022 (Australian Business Journal)
- SEO Advisor for the Digital Solutions Program
- Guest Author: Inside Small Business, Semrush, Entrepreneur Media
- Judge: Australian Marketing Excellence Awards 2024
For Pulkit, SEO is more than just a profession—it’s a lifelong passion that fuels his drive to help businesses succeed in the digital world.