As a business owner, there are days when you feel like you’re at the top of your game, and then there are days—like this week—when you feel utterly dumb in front of your own team. And you know what? That’s the best feeling ever.
Let me explain.
This week, two of our team members, Susanna from our Content Team and Georgia from our Digital PR Team, absolutely blew me away with the exceptional work they delivered. What made it exceptional wasn’t just the quality of the work—it was the fact that our clients were singing their praises, and honestly, I had no idea how they pulled it off.
Susanna’s Magic with Words
Susanna, our content wizard, delivered work so good that the client’s feedback made me smile ear to ear:
“All documents have been reviewed with only minor changes that have been made as suggestions or comments on each file. They are really great! Thanks so much.”
For context, this isn’t just good feedback—it’s exceptional. As anyone in content knows, it’s rare to get documents back with only minor tweaks, let alone such glowing praise. Susanna’s ability to understand the client’s needs and produce flawless work is nothing short of extraordinary.
Georgia’s Digital PR Brilliance
Then there’s Georgia, who has already set a blazing trail just ten days into the new year. She’s secured 5 organic links from major platforms like The Senior, FM Media, domain.com.au, Sky News, and news.com.au. If that wasn’t impressive enough, she’s even lined up radio interviews for our clients.
And here’s the kicker: Georgia sorted out some of this on Christmas Eve! Talk about dedication. Her ability to build relationships and deliver results is something I deeply admire.
Why Feeling Dumb is a Good Thing
When I say I feel dumb in front of my team, it’s because they’re operating at a level that leaves me in awe. They’re doing work I couldn’t even dream of doing myself, and that’s exactly how it should be.
A strong team isn’t about everyone being the same or about the leader being the smartest person in the room. It’s about having individuals who excel in their areas, who push the boundaries, and who make the whole organisation shine.
My job is to create an environment where brilliant people like Susanna and Georgia can thrive. They’re the real stars, and I couldn’t be prouder to have them on our team.
A Big Thank You to My Team
To Susanna, Georgia, and everyone else on our team: Thank you. You’re the reason our clients are happy, our work stands out, and our business keeps growing.
You challenge me, inspire me, and sometimes make me feel a little dumb—but in the best way possible. I wouldn’t trade this feeling for anything.
Final Thoughts
If you’re a business owner reading this, let me leave you with one thought: Surround yourself with people who are smarter, better, and more talented than you in their areas of expertise. It’s not a sign of weakness—it’s a recipe for success.
And to my incredible team: You make me love what I do. Keep being exceptional.
Disclaimer: Content refined by AI but thoughts are my own.
Pulkit Agrawal is the SEO Expert and Founder of UR Digital, a Sydney-based SEO agency renowned for delivering impactful and measurable results. With responsibilities spanning leadership, guidance, and innovation, Pulkit ensures that UR Digital remains at the forefront of the ever-evolving SEO landscape.
Pulkit’s journey into SEO began serendipitously in 2005 when, as a qualified network engineer, he discovered a book on Google during his daily commute. One book led to another, and Pulkit fell in love with the art and science of SEO. Determined to put his knowledge into practice, Pulkit faced skepticism until his father trusted him to apply his strategies to the family business. His father’s business thrived on Google, and word of his success spread, leading to the birth of his first SEO agency, URADICS, in India.
However, Pulkit’s journey wasn’t without challenges. In 2019, his reliance on a single, large white-label account proved catastrophic when the client left, bringing his first agency to a halt. After two years of reflection and rebuilding, Pulkit emerged stronger, founding UR Digital in January 2021 with a renewed vision and purpose.
Pulkit’s philosophy is simple yet powerful: “Never say or do something you wouldn’t be comfortable with yourself.” This principle drives his work, relationships, and leadership style, ensuring integrity and trust at every step.
Achievements
Judge: Top 50 Small Business Leader 2024
Certified Practising Marketer: Australian Marketing Institute
Top 50 Small Business Leader 2022: Inside Small Business
Top 20 Australian Digital Marketer to Work With in 2022
SEO Advisor: Realise Business for the Australian Government-funded Digital Solutions Program
Guest Author: Inside Small Business, Semrush, Entrepreneur Media
Volunteer SEO Lead: World Literacy Foundation
When not immersed in SEO, Pulkit enjoys spending time with his family and indulging in spirited games of Monopoly on weekends, where he passionately builds his “Monopoly empire.”
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