As business owners, we often get asked, “Why do you do what you do?” For many, the obvious answer might be money—but for me, it’s never been about that. Sure, money pays the bills, keeps the lights on, and fuels the basics, but it’s not the driving force behind why I show up every day.
My “why” is much deeper. It’s about the people in my life who matter most: my family, my team, and my customers.
For My Family
At the heart of everything I do is my family. They are my anchor, my greatest motivation, and my biggest supporters. Every decision I make in business is rooted in the desire to provide for them, create opportunities, and lead by example.
I want my family to see that success isn’t measured solely by financial gain, but by how you impact others, how you build something meaningful, and how you navigate challenges with resilience and integrity.
For My Team
My team is not just a group of employees—they’re like an extended family. They trust me to lead, to make decisions that ensure their growth, and to create an environment where they can thrive.
My why is about showing up for them, empowering them to achieve their own goals, and fostering a culture where collaboration, innovation, and fun coexist. When my team succeeds, I succeed.
For My Customers
At the core of my work is the desire to make a real difference for my customers. Helping businesses grow, solve challenges, and see measurable success brings a sense of fulfilment that no amount of money could ever replace.
My why is about building long-term relationships, delivering value, and being a partner they can count on. Watching a customer achieve their goals because of something I contributed to—that’s the ultimate reward.
Why Money Isn’t My Why
It’s easy to assume that money is the ultimate motivator in business, but for me, it’s just a tool. It keeps the business running, pays the team, and supports growth—but it’s not the reason I started or continue to do what I do.
When money becomes the only focus, you lose sight of what truly matters. For me, the why—my family, team, and customers—keeps me grounded, inspired, and driven to push forward, even on the hardest days.
Finding Your Why
Knowing your why gives purpose to everything you do. It’s the reason you get out of bed in the morning, the compass that guides your decisions, and the fuel that keeps you going when times get tough.
If you’re feeling stuck or unsure about your direction, ask yourself: Why do I do what I do? Peel back the layers beyond the obvious answers, and you might be surprised at what you uncover.
Final Thoughts
For me, my why is clear. I do this for my family, my team, and my customers. They are my reason for pushing boundaries, taking risks, and showing up with purpose every single day.
If you know your why, hold onto it tightly. If you’re still searching for it, take the time to reflect—it’s worth the journey.
So, let me ask you: What’s your why?
Disclaimer: Content refined by AI but thoughts are my own.
Pulkit Agrawal is the SEO Expert and Founder of UR Digital, a Sydney-based SEO agency renowned for delivering impactful and measurable results. With responsibilities spanning leadership, guidance, and innovation, Pulkit ensures that UR Digital remains at the forefront of the ever-evolving SEO landscape.
Pulkit’s journey into SEO began serendipitously in 2005 when, as a qualified network engineer, he discovered a book on Google during his daily commute. One book led to another, and Pulkit fell in love with the art and science of SEO. Determined to put his knowledge into practice, Pulkit faced skepticism until his father trusted him to apply his strategies to the family business. His father’s business thrived on Google, and word of his success spread, leading to the birth of his first SEO agency, URADICS, in India.
However, Pulkit’s journey wasn’t without challenges. In 2019, his reliance on a single, large white-label account proved catastrophic when the client left, bringing his first agency to a halt. After two years of reflection and rebuilding, Pulkit emerged stronger, founding UR Digital in January 2021 with a renewed vision and purpose.
Pulkit’s philosophy is simple yet powerful: “Never say or do something you wouldn’t be comfortable with yourself.” This principle drives his work, relationships, and leadership style, ensuring integrity and trust at every step.
Achievements
Judge: Top 50 Small Business Leader 2024
Certified Practising Marketer: Australian Marketing Institute
Top 50 Small Business Leader 2022: Inside Small Business
Top 20 Australian Digital Marketer to Work With in 2022
SEO Advisor: Realise Business for the Australian Government-funded Digital Solutions Program
Guest Author: Inside Small Business, Semrush, Entrepreneur Media
Volunteer SEO Lead: World Literacy Foundation
When not immersed in SEO, Pulkit enjoys spending time with his family and indulging in spirited games of Monopoly on weekends, where he passionately builds his “Monopoly empire.”
Leave a Reply